Question 1

How can I measure the success of our restaurant distribution?

Accepted Answer

Our tool allows you to see how many restaurants the wine is present in and how it compares to the competition.

Question 2

How do we differentiate ourselves from other wineries in terms of presence and pricing?

Accepted Answer

The analysis includes detailed comparisons of distribution, pricing, and competitive positioning across different types of restaurants.

Question 3

What strategies can we adopt to improve our presence in the HORECA channel?

Accepted Answer

Based on the data, opportunities can be identified in market segments where presence is low or in key restaurants where competitors are already established.

Question 4

How do we measure the return on investment (ROI) of our restaurant distribution strategy?

Accepted Answer

You can analyze turnover trends, price adjustments, and correlations between restaurant presence and increased demand in other channels.

Question 5

What types of restaurants are we present in and how does this affect our brand?

Accepted Answer

The tool classifies restaurants by gastronomic level, allowing them to assess whether the wine is ranked correctly.

Question 6

Are our prices aligned with the competition in each restaurant segment?

Accepted Answer

Wine prices are compared to those of its competitive set across different locations and restaurant categories.

Question 7

In which cities or regions do we have the least restaurant presence, and how can we expand?

Accepted Answer

The data allows us to identify areas with low penetration and focus our commercial efforts.

Question 8

How can we improve our strategy with distributors and sales agents?

Accepted Answer

By identifying where wines are selling the most and at what prices, distribution terms can be better negotiated.

Question 9

How can we improve our brand perception in restaurants?

Accepted Answer

Analyzing what types of establishments the wine appears in and whether it is positioned alongside premium or more affordable competitors.

Question 10

Are our wines in the most relevant restaurants for our market segment?

Accepted Answer

You can see whether wines are in fine dining restaurants, casual dining, or wine bars and adjust branding strategies accordingly.

Question 11

How does vintage rotation influence our brand image?

Accepted Answer

A rapid turnover of vintages may indicate high demand, while older vintages may affect product perception.

Question 12

How can we measure the impact of our marketing campaigns on restaurant presence?

Accepted Answer

Comparing changes in wine distribution and rotation before and after a campaign.

Frequently Asked Questions